2025，他们来中国了

Core Viewpoint - In 2025, China is expanding its visa-free travel options, leading to a surge in international tourism and a shift in global perceptions of China as a vibrant and appealing destination [1][25]. Group 1: Visa-Free Travel and Tourism Growth - The expansion of visa-free countries is significantly boosting international tourism to China, with a notable increase in visitors from various regions [1][25]. - The influx of foreign influencers and tourists is reshaping the image of China, showcasing its safety, modernity, and cultural richness [3][25]. - Data from Ctrip indicates that the number of inbound tourists to China has more than doubled year-on-year in 2025, highlighting a remarkable recovery in the tourism sector [27]. Group 2: Cultural Engagement and Experience - Foreign tourists are increasingly interested in immersive cultural experiences, moving beyond traditional sightseeing to engage with local customs and cuisine [10][19]. - The popularity of Hanfu (traditional Chinese clothing) among international visitors is indicative of a growing appreciation for Chinese culture, with nearly 300,000 related videos on TikTok by mid-2025 [8][10]. - The integration of technology, such as VR and AR, in cultural sites enhances the visitor experience, making historical interactions more engaging and interactive [13][15]. Group 3: Economic Impact and Consumer Behavior - The convenience of payment systems like Alipay and WeChat Pay has made shopping and travel more accessible for foreign tourists, contributing to increased spending in hotels and retail [18][19]. - The introduction of favorable tax policies for international visitors has further stimulated shopping, leading to a significant rise in consumer spending [19]. - The rise of themed tourism, such as golf tourism among South Korean visitors, reflects the diverse interests of international travelers and the economic benefits of the visa-free policy [21]. Group 4: Global Perception and Image Transformation - The portrayal of China by foreign influencers is helping to counter negative stereotypes, presenting a more nuanced and positive image of the country [5][25]. - Reports indicate that China's adjustments to its visa policies are not only aimed at boosting tourism but also at enhancing its global image amid geopolitical tensions [25]. - Surveys show a significant improvement in China's cultural and technological appeal on the global stage, driven by authentic experiences shared by international visitors [25].