马上消费如何用AI撬动万亿烟火气
Xin Lang Cai Jing·2025-12-28 17:21

Core Viewpoint - The article emphasizes the role of consumer finance in stimulating China's economy, highlighting the importance of supporting new citizens and rural residents through tailored financial services and technology-driven solutions [7][8][10]. Group 1: Company Performance and Impact - The company, Ma Shang Consumer Finance, has paid over 12 billion yuan in taxes and served more than 220 million users, facilitating 958 million transactions with sales exceeding 1 trillion yuan [7]. - The company has specifically targeted nearly 100 million new citizens, helping around 12 million individuals establish their credit records for the first time [8][9]. Group 2: Technological Advancements - Ma Shang Consumer Finance has invested over 6 billion yuan in research and development, applying for more than 2,900 patents and creating over 1,000 core technology systems [11]. - The company has developed an AI model named "Tianjing," which has improved operational efficiency, achieving a 93% accuracy rate in intent understanding and over 90% in automated approvals and self-service interactions [11]. Group 3: Social Responsibility and Employment Support - The company launched a job-matching platform that has successfully connected 910,000 new citizens with employment opportunities, thereby supporting consumer confidence and spending [13]. - The "Fuhuiyang" smart farming project has created over 6,000 jobs and generated nearly 70 million yuan in income for farmers, demonstrating the company's commitment to rural revitalization [14]. Group 4: Financial Security Measures - The company has established a comprehensive consumer rights protection system and formed the first industry alliance for financial security, which has successfully assisted in the prevention of financial crimes [12][16]. - The "Yulei" system has enabled effective data sharing with law enforcement, leading to the arrest of 65 suspects involved in financial fraud [15].