医美宰客还有多少套路

Core Viewpoint - The article highlights the deceptive practices in the medical beauty industry, particularly the use of "scripted marketing" tactics to manipulate consumers into purchasing high-priced services, ultimately leading to consumer dissatisfaction and potential regulatory scrutiny [1][2]. Group 1: Deceptive Marketing Practices - Medical beauty institutions often employ "scripted marketing" strategies to create a tailored experience for consumers, making them more susceptible to purchasing high-priced projects [1]. - The role of "beauty promoters" (美托) is emphasized, as they are trained to lure consumers into beauty salons and subsequently upsell expensive treatments, often leading to consumer exploitation [2]. - The article describes a specific case where a consumer spent nearly 90,000 yuan over six months with minimal results, illustrating the emotional and financial toll on consumers [2]. Group 2: Regulatory Response - In May 2023, the State Administration for Market Regulation and 11 other departments issued guidelines to strengthen oversight of the medical beauty industry, specifically targeting "beauty promoters" and commercial bribery [2]. - Despite regulatory efforts, the continued presence of "beauty promoters" indicates a need for enhanced regulatory measures to fully understand and address the industry's deceptive practices [2]. Group 3: Industry Implications - The article raises concerns about the long-term sustainability of the medical beauty industry if deceptive practices continue, as consumer trust is eroded when the truth behind these marketing tactics is revealed [2][3]. - The notion of "beautiful economy" is discussed, cautioning against the prevalence of "beauty traps" that could undermine the industry's reputation and future growth [3].