《迎春图》与绵竹的春节传承

Core Insights - The article highlights the cultural significance and contemporary relevance of the Mianzhu New Year paintings, particularly the "Welcoming Spring" painting, which serves as a bridge between traditional customs and modern celebrations [2][4][8] Group 1: Cultural Heritage - The "Welcoming Spring" painting, created by Qing Dynasty artist Huang Ruihu, is a national first-class cultural relic depicting over 460 characters engaged in various spring festival activities [2][4] - The painting illustrates traditional customs such as "Welcoming Spring," "Spring Tour," "Reporting Spring," and "Breaking Spring," which are still practiced during the Mianzhu New Year Festival [3][4] Group 2: Festival Activities - The Mianzhu New Year Festival has been successfully promoting the local culture, with the 2025 festival featuring 35 costume designs and 290 sets of costumes, achieving record participation [6] - The festival includes various activities such as a spring garden, calligraphy and photography exhibitions, and performances, enhancing visitor engagement with traditional culture [6] Group 3: Economic Impact - The annual sales of Mianzhu New Year-related cultural products have exceeded 23 million yuan, contributing to an industry chain value of over 40 million yuan [8] - In the first half of 2025, over 600,000 tourists and researchers visited Mianzhu, generating tourism revenue of 230 million yuan [8] Group 4: Modernization and Innovation - Mianzhu New Year paintings are leveraging digital technology to reach a broader audience, with animated features and themed songs bringing traditional art into contemporary contexts [7] - The transformation of traditional art into modern creative products, such as "New Year painting coffee," showcases the innovative potential of Mianzhu's cultural heritage [7]