提升“四力” 达州为宣传队伍举办大讲堂

Core Viewpoint - The training session organized by the Dazhou Municipal Propaganda Department aims to enhance the theoretical knowledge and media literacy of local propaganda and cultural officials, focusing on the integration of media in the current era [1] Group 1: Training Objectives and Content - The training session is part of the "Four Forces" lecture series, which includes over 200 participants from the local propaganda and cultural system [1] - The "Four Forces" refer to the comprehensive qualities of propaganda and cultural workers, namely physical strength, observational skills, intellectual capacity, and writing ability [1] - The session featured a lecture by award-winning journalist Li Yan, who discussed innovative paths for news planning and reporting in the context of integrated media [1] Group 2: Media Integration Challenges - The lecture addressed the core logic of media integration and analyzed the real challenges faced in the current media fusion process [1] - It emphasized the innovative directions and practical paths for news planning and reporting in terms of concepts, content, forms, and methods [1] Group 3: Previous Training Sessions - Dazhou has conducted three sessions of the "Four Forces" lecture series this year, focusing on themes such as the protection and inheritance of historical and cultural heritage, as well as the development and application of artificial intelligence [1] - These training sessions aim to continuously empower and enhance the high-quality development of local propaganda and cultural work [1]