直面渠道红海 公募销售子公司破局而立

Core Insights - Two leading public fund companies have made significant progress in establishing their fund sales subsidiaries, with Huatai Fund receiving approval to set up Huatai Fund Sales (Shanghai) Co., Ltd. and E Fund launching E Fund Wealth Management Fund Sales (Guangzhou) Co., Ltd. [1][2] Group 1: Company Developments - Huatai Fund has been granted approval by the China Securities Regulatory Commission to establish a wholly-owned subsidiary with a registered capital of 50 million RMB, focusing on securities investment fund sales [2] - E Fund Wealth has officially commenced operations, with local financial authorities in Guangzhou emphasizing the importance of this development for attracting top advisory institutions [2][3] - E Fund's chairman highlighted that the launch of E Fund Wealth marks a new chapter in refined operations and high-quality development in the advisory business [3] Group 2: Industry Trends - The establishment of sales subsidiaries is driven by public funds' desire to transition from asset management to wealth management, reducing reliance on external sales channels [4][5] - The move allows fund companies to internalize profits and value from sales processes, especially in light of management fee pressures due to industry reforms [4] - Sales subsidiaries can sell both proprietary and third-party products, enhancing customer engagement and providing comprehensive service from client interaction to investment [5] Group 3: Challenges and Opportunities - Despite the benefits, sales subsidiaries face challenges such as competition in research and asset allocation capabilities, customer service, and technology application [6] - Traditional distribution channels and internet platforms still hold significant advantages in customer acquisition, posing challenges for sales subsidiaries in brand recognition and customer acquisition costs [6] - To succeed, sales subsidiaries should focus on developing differentiated services, investing in smart advisory and big data analysis, and providing comprehensive wealth management solutions [6]