特产大集里的消费新风景

Core Insights - The event "Winter Solstice Goodies · Taste of Jianzha" showcases the integration of agriculture, culture, tourism, and commerce in Jianzha County, promoting local products and enhancing brand visibility [1][2] - The market serves as a bridge connecting urban consumers with local specialties, emphasizing the appeal of unique, culturally rich products over standardized supermarket offerings [1][2] Group 1 - The event highlights the successful integration of "agriculture, culture, tourism, and commerce," demonstrating a model for rural development that goes beyond traditional production and sales [2] - Interactive experiences, such as archery and online live streaming, enrich the consumer experience and broaden market reach, showcasing the potential of multi-faceted business models [2] - The practice in Jianzha emphasizes the importance of preserving ecological and cultural resources while innovating in market strategies to enhance local industry and community income [2] Group 2 - The event illustrates a new consumption landscape characterized by urban-rural interaction and cultural tourism integration, providing a platform for local products to gain visibility [1] - By combining ecological resources and traditional culture with modern consumer demands, the event aims to create a sustainable development path that benefits both local communities and industry quality [2] - The focus on unique local offerings, such as eco-friendly meat and traditional crafts, highlights the potential for rural areas to thrive by leveraging their cultural heritage [1][2]