老园区长出“毛孩子的快乐星球”

Core Insights - The opening of the high-end pet wellness institution "Mandie Home" marks a significant development in the pet economy in Jiangsu Province, with an investment exceeding 10 million yuan [1] - The project aims to create a comprehensive pet commercial complex, including a pet kindergarten, hospital, and wellness center, leveraging the unique ecological environment of Laoshan [1][4] Group 1: Project Development - The "Mandie Home" project is part of a broader initiative by the Nanjing Jiangbei New Area Pukou Cultural Tourism Group to revitalize underutilized spaces by focusing on the pet economy [2][3] - The transformation of the old Laoshan EOD Industrial Park into the "Laoshan G·PARK Pet Industry Park" has attracted over 300 business visits this year, indicating strong interest in the pet sector [3] Group 2: Market Potential - Jiangsu Province has a significant pet population of approximately 12 million, accounting for about 10% of the national total, with the pet economy exceeding 50 billion yuan [4] - The average annual spending on pets in Jiangsu is around 3,000 yuan for dogs and 2,500 yuan for cats, highlighting the growing importance of pet-related expenditures in household budgets [4] Group 3: Service Offerings - "Mandie Home" features a fully equipped pet hospital with advanced medical facilities, including a pet-specific CT scanner valued at over 2 million yuan, ensuring high-quality care [5] - The pet kindergarten offers various services, including day care and 24-hour boarding, with daily fees exceeding 300 yuan, indicating a premium pricing strategy [6] Group 4: Consumer Trends - The pet economy is characterized by emotional and self-indulgent spending, with pet owners willing to pay for quality services rather than being price-sensitive [6] - The target demographic includes a young population, with over 70% of customers being young adults who are increasingly investing in their pets [6]