零零后创业探索新“茶经”

Group 1 - The core idea of the articles highlights the rise of the local matcha culture in Tongren, with the city being recognized as the "World Matcha Super Factory" and "China's Matcha Capital" [1][2] - The local brand "Matcha Mountain Collection" has quickly gained popularity, becoming a go-to destination for tourists and locals alike, offering a variety of matcha-based products [2] - The founder, Yang Ao, aims to connect local culture with consumer products, planning to expand the brand with 17 new stores in the local market next year and exploring opportunities in first-tier markets [2] Group 2 - The brand emphasizes the use of local matcha as the sole ingredient for its products, integrating local elements into its brand culture and product development [2] - "Matcha Mountain Collection" has successfully launched diverse products, including matcha drinks, pastries, and noodles, with a unique offering of "matcha rice wine" that has gained consumer favor [2] - The brand's rapid growth is evidenced by the establishment of six direct stores and plans for further expansion, indicating a strong market presence and consumer interest [2]