陆洪磊、蒙昕晰：短视频靠“引战”引流，无异于饮鸩止渴

Core Viewpoint - The term "rage bait" has been selected as the 2025 word of the year by Oxford University Press, defined as online content deliberately designed to provoke anger or strong aversion, aimed at increasing traffic and interaction, highlighting a shift towards a more emotional and confrontational phase in the competition for online attention [1] Group 1: Nature of "Rage Bait" - "Rage bait" is not a new concept but has become more prevalent in everyday information streams, often disguised as "exposés" or "blackmail," using sharper headlines and extreme narratives to provoke conflict rather than persuade [1] - The rise of "rage bait" content is attributed to the ease of generating controversy compared to creating original ideas, as well as its lower costs and replicable nature, leading to an increase in quantity, topicality, and subtlety of such content [1] Group 2: Impact on Public Discourse - The distribution logic and algorithmic recommendations of platforms can exacerbate negative emotions like anger and ridicule, leading to a cycle of emotional mobilization and attention economy that amplifies misunderstandings and polarizes public discourse [2] - The blurring lines between online and offline realities mean that the effects of "rage bait" spill over into real life, reducing people's patience and emotional tolerance for discussions, making it harder to return to fact-checking and rational dialogue [2] Group 3: Responsibilities of Creators and Platforms - The self-discipline of content creators is crucial in managing "rage bait," as emotional expression in the short video era must not equate to emotional manipulation or incitement, emphasizing the need for fact-checking and contextual integrity [2] - Platforms must take responsibility by adjusting incentive structures to reduce the promotion of highly confrontational and provocative content while increasing the distribution of high-quality information and constructive discussions [3] - Ultimately, "rage bait" commodifies human emotions, leading to a depletion of patience for facts, understanding of others, and judgment on public issues, which is unsustainable [3]