文旅流量变消费增量 新乡潮玩凭实力圈粉

Core Viewpoint - The city of Xinxiang is transforming its image through innovative cultural and tourism consumption, attracting visitors with diverse and engaging experiences that blend local culture and modern entertainment [1][2]. Group 1: Cultural and Tourism Consumption - Xinxiang is experiencing a surge in cultural and tourism consumption, characterized by creative new business models and experiences that resonate with various demographics [1]. - The integration of cultural elements into everyday life is evident in places like Tongmeng Ancient Town, where traditional crafts and local cuisine attract visitors [3]. Group 2: Retail and Consumer Experience - The opening of the third store of Pang Donglai in Xinxiang has drawn significant crowds, highlighting its reputation for exceptional service and a unique shopping culture [2]. - Pang Donglai is recognized as a "6A scenic area" in the retail sector, contributing to the city's strategy of merging cultural tourism with retail to enhance consumer engagement [2]. Group 3: Economic Impact and Growth - In the first 11 months of the year, Xinxiang achieved a retail sales total of 14.224 billion yuan, reflecting a year-on-year growth of 4.2%, with an increasing share of cultural tourism consumption [4]. - The city has seen the establishment of over 110 new cultural tourism-related enterprises, indicating a steady growth in the accommodation and dining sectors [4].