“清新福建”文旅形象亮相纽约时代广场

Group 1 - The core message highlights the promotion of Fujian's cultural identity through its five major cultural symbols displayed in Times Square, New York, as part of a global creative marketing strategy for inbound tourism [1] - The five cultural symbols include Southern Shaolin Martial Arts, Fujian Tea, Hakka Tulou, Mazu Beliefs, and Quanzhou Hairpin Flower, which are showcased to attract international tourists [1] - The display took place on a 495 square meter screen over a period of seven days, successfully drawing significant attention from the global audience [1] Group 2 - Fujian's inbound tourism data shows remarkable growth, with Xiamen's border inspection station reporting over 5.5 million travelers by December 3, marking a historical high for foreign visitors at over 1 million, a year-on-year increase of over 13% [1] - This increase in foreign tourist numbers represents the highest annual record since the opening of the Xiamen port [1]