滑雪装备迎来消费热潮

Group 1 - The ski equipment market is experiencing a consumption boom with the arrival of the new snow season, characterized by the emergence of personalized and professional ski gear that enhances flexibility and comfort for consumers [1] - Consumers are increasingly prioritizing the quality and functionality of ski equipment over aesthetics, with a notable rise in safety awareness reflected in the sales growth of protective gear, which topped the list of products with the highest year-on-year sales increase [1] - The primary consumer demographic is stable, with individuals aged 26 to 45 contributing over 73% of total sales, while male consumers (61.3% of the market) prefer purchasing hard equipment like skis and poles, and female consumers focus on comfort and safety, opting for ski suits and protective gear [1] Group 2 - The regional consumption pattern of ski equipment shows a "stable North and hot South" trend, with developed provinces like Beijing and Guangdong serving as market anchors, while provinces such as Qinghai, Guizhou, and Chongqing lead in sales growth, indicating a rapid spread of skiing in southern regions through indoor ski facilities [1] - In mature markets like Beijing, there is a clear trend of consumption upgrading, with significant growth in sales of protective gear and skis, reflecting a stronger willingness to invest in high-end, professional ski equipment aimed at long-term skill development [2] - Overall, the ski equipment consumption has evolved beyond initial aesthetic-focused purchases to a more professional and safety-oriented approach, signaling a transition towards a more mature and refined development phase in the ski industry [2]