辽宁全面推进高品质冰雪旅游目的地建设

Core Viewpoint - The province aims to enhance its ice and snow tourism sector by developing high-quality products and experiences, targeting over 260 million annual visitors and generating more than 250 billion yuan in revenue by 2027 [2][3] Group 1: Development Goals - The province plans to cultivate 10 provincial-level ski tourism resorts and create over 10 premium ice and snow tourism routes [2] - The focus will be on fully exploring the cultural connotations of Liaoning's ice and snow tourism, establishing a clear and distinctive development pattern [2] - The province aims to promote high-quality tourism destinations and upgrade consumption in the ice and snow tourism sector [2] Group 2: Resource Integration - The strategy includes a comprehensive approach to ice and snow resource development, targeting professional, hobbyist, and general public segments [3] - A Liaoning ice and snow tourism map will be launched to connect scenic spots, hot spring resorts, cultural venues, and local cuisine [3] - The development will align with the provincial "one circle, one belt, two areas" regional strategy, creating premium tourism routes based on local ice and snow resources [2] Group 3: Cultural and Experiential Enhancement - The province will deepen the cultural value of ice and snow tourism by transforming cultural elements into tourism products and experiences [3] - Support will be provided for regions to create distinctive ice and snow cultural tourism IPs, enhancing cultural depth and brand recognition [3] Group 4: Market Activation and Event Promotion - The province aims to shift ice and snow tourism from mere sightseeing to deep experiential engagement, innovating "ice and snow+" tourism products [3] - Events will be organized to foster a new consumption model for ice and snow tourism that caters to all age groups and time periods [3] - A focus on popular participation in ice and snow events will be emphasized, creating a diverse and engaging event ecosystem [3] Group 5: Policy and Talent Support - To ensure high-quality development, the province will strengthen policy support and resource guarantees for the ice and snow tourism sector [3] - Financial institutions will be encouraged to develop specialized financial products for ice and snow tourism [3] - Talent development will be prioritized, leveraging existing educational institutions to train skilled personnel in tourism services, event planning, and facility maintenance [3]