Xin Lang Cai Jing·2025-12-29 01:25Core Viewpoint - JD's quality dining brand Qixian Xiaochu has launched a nationwide partner recruitment plan, focusing on key regions including Beijing-Tianjin-Hebei, Yangtze River Delta, and Pearl River Delta, with plans to expand to all first- and second-tier cities by 2026 [1][4]. Group 1 - Qixian Xiaochu aims to address the issue of low-quality "ghost takeout" in the food delivery market, which has led to food safety becoming a core concern [3][6]. - The brand has gained market recognition through its three core initiatives: fresh stir-frying, transparent ingredients, and live kitchen broadcasts, offering a price range of 10-20 yuan, providing consumers with higher quality and cost-effective options [3][6]. - Currently, Qixian Xiaochu has opened 30 stores in Beijing, covering major areas within the Fifth Ring Road [3][6]. Group 2 - A promotional event held from December 25 to 27, 2025, resulted in daily order volumes exceeding 20,000 in Beijing, positively impacting nearby quality restaurants and achieving nearly a 10% overall growth in some business districts [3][6]. - The nationwide partner recruitment will focus on major cities such as Beijing, Tianjin, Shanghai, Suzhou, Hangzhou, Guangzhou, Shenzhen, Foshan, Dongguan, Zhuhai, and Zhongshan, with partners responsible for local operations while Qixian Xiaochu provides a mature supply chain, smart kitchen equipment, and unified food safety and operational management standards [3][6].