零跑曹力谈高端化：不是要冲豪华车的价格，依旧会坚持成本定价，强化价值感

Core Viewpoint - Leapmotor is focusing on high-end positioning without significantly increasing prices, aiming to provide value comparable to luxury vehicles priced at around 1 million yuan while maintaining a cost-effective pricing strategy for its D series, which is set between 250,000 to 300,000 yuan [1][1][1] Group 1: High-End Strategy - Leapmotor's Senior Vice President, Cao Li, emphasized that the D series will not aim for luxury car pricing but will maintain a cost-based pricing strategy to enhance perceived value, targeting a price range of 250,000 to 300,000 yuan while ensuring quality and value comparable to vehicles priced at 1 million yuan [1][1][1] - Leapmotor's COO, Xu Jun, stated that the company will return to user experience, defining luxury as the experience itself, which will necessitate new requirements for channels and dealers [1][1][1] Group 2: Dealer and Channel Strategy - The company plans to implement a tiered recognition system for dealers, ensuring that only those meeting specific standards will provide services for the D series, thereby enhancing the overall customer experience [1][1][1]