Nan Jing Ri Bao·2025-12-29 02:14Core Insights - The report by the World Tourism Alliance, in collaboration with Mastercard and Ctrip, highlights Nanjing as one of the top 10 cities for inbound tourist spending [1] Group 1: Inbound Tourism Trends - Since the second half of last year, China's visa-free policies have been continuously optimized, leading to an expansion in coverage and longer stay durations for tourists [1] - The number of inbound tourists benefiting from visa-free policies has shown significant growth, with longer stay durations being a notable trend [1] Group 2: Tourist Preferences - "Cultural experience" tourism has emerged as a new favorite among inbound tourists, who are eager to engage with traditional Chinese culture [1] - Experiential travel remains a key driver for tourism development, with sports events and cultural performances having a particularly strong impact on tourism [1] Group 3: Spending Patterns - Inbound tourist spending is highly concentrated in first-tier and new first-tier cities, with Nanjing ranking among the top 10 cities for total inbound tourist spending [1] - There is a notable increase in spending on shopping, dining, and health-related services, indicating a trend towards diversified consumption in inbound tourism [1]