七鲜小厨启动全国经营合伙人招募,2026年计划覆盖所有一二线城市
Zhong Jin Zai Xian·2025-12-29 02:43

Core Insights - JD's quality dining brand Qixian Xiaochu has launched a nationwide partner recruitment plan, focusing on key regions including Beijing-Tianjin-Hebei, Yangtze River Delta, and Pearl River Delta [1][8] - The brand aims to expand its presence in all first- and second-tier cities in China by the end of 2026, with new stores set to open in major cities like Shenzhen, Guangzhou, Shanghai, and Tianjin [1][8] Market Context - The food delivery market has been plagued by low-quality "ghost deliveries," which have raised food safety concerns [3] - Qixian Xiaochu has gained market recognition through its core initiatives of fresh cooking, transparent ingredients, and kitchen live streaming, offering affordable pricing between 10-20 yuan, thus providing higher quality and cost-effective options for consumers [4][6] Performance Metrics - Qixian Xiaochu has successfully opened 30 stores in Beijing, covering major areas within the Fifth Ring Road [6] - A promotional event in late December 2025 led to a daily order volume exceeding 20,000 in Beijing, positively impacting nearby quality restaurants with an overall growth of nearly 10% in delivery orders [6] Partnership Model - The nationwide partner recruitment will provide a mature supply chain system, smart kitchen equipment, and standardized food safety and operational management, while partners will be responsible for local operations [8][10] - This model aims to ensure consistent quality across all stores, enhancing trust and responsibility in modern dining services [10]

七鲜小厨启动全国经营合伙人招募,2026年计划覆盖所有一二线城市 - Reportify