“民生厨房”要走向全国了！七鲜小厨面向全国招募经营合伙人

Core Insights - JD's quality dining brand, Qixian Xiaochu, has launched a nationwide partner recruitment plan, focusing on key regions including Beijing-Tianjin-Hebei, Yangtze River Delta, and Pearl River Delta [1][7] - The brand aims to expand its presence in all first- and second-tier cities in China by 2026, with new stores set to open in major cities like Shenzhen, Guangzhou, Shanghai, and Tianjin [1][7] Group 1 - Qixian Xiaochu has gained market recognition through its core initiatives of fresh cooking, transparent ingredients, and kitchen live streaming, addressing food safety concerns in the takeaway market [3][9] - The brand's pricing strategy, offering meals at 10-20 yuan, provides consumers with higher quality and cost-effective options, promoting healthy competition against low-quality "ghost takeout" services [3][9] Group 2 - The brand has successfully opened 30 stores in Beijing, covering major areas within the Fifth Ring Road, and has seen significant consumer engagement through promotional activities [5] - A recent promotional event led to a daily order volume exceeding 20,000 in Beijing, positively impacting nearby quality restaurants and increasing their order volumes by nearly 10% [5] Group 3 - The partner recruitment model will provide a mature supply chain, smart kitchen equipment, and unified food safety and operational management standards, while partners will focus on local operations [7] - Qixian Xiaochu aims to integrate standardized supply chains, transparent production, and efficient service to enhance food safety and consumer trust [9]