“场景智联·文赋新生”2025AI文创场景创新论坛在宁波举行

Core Insights - Beifa Group has opened its first AI cultural and creative experience store, marking a significant strategic transformation towards embracing the AI era, as stated by Chairman Qiu Zhiming [1][13] - The opening of the store represents a shift from traditional stationery manufacturing to "scene intelligence," focusing on immersive smart products that redefine the cultural and creative industry [3][16] Strategic Transformation - The Beifa AI creative store showcases four core experience matrices: AI cultural creation, AI communication, AI companionship, and AI health, aiming to provide a new lifestyle supported by smart technology [6][18] - The establishment of this physical store is a foundational step for Beifa's future ecological vision, with plans to build a global OMO (Online-Merge-Offline) ecosystem [19] Industry Collaboration - The AI cultural scene innovation forum, co-hosted by various local associations, emphasized the importance of policy guidance, industrial upgrading, and the integration of culture and technology [3][20] - Insights from academia and industry were shared, with discussions on the technological pathways for high-quality development in the cultural and creative sector [9][23] User Engagement and Ecosystem Building - Beifa Group launched the "Beifa AI Global Product Experience Officer Plan," transitioning its business model from one-way delivery to two-way co-creation with global consumers [12][26] - A special "business world record certification ceremony" was held to highlight Beifa's pioneering efforts in the AI cultural and creative field, aiming to set a new industry benchmark [12][26] Future Outlook - The forum highlighted the need for a sustainable business model that integrates AI technology into cultural consumption scenarios, moving beyond mere technological showcases [11][25] - The integration of "AI + cultural creation" is seen as a potential paradigm for cultivating new productive forces, emphasizing the importance of transitioning from technology demonstration to a stable business cycle [12][26]