智通财经网·2025-12-29 03:36Core Viewpoint - The report from Northeast Securities indicates that Chow Tai Fook (01929), as an industry leader, is expected to mitigate cost pressures through its strong brand bargaining power and standardized procurement channels, while also accelerating its international expansion into new markets such as Oceania, Canada, and the Middle East, creating a second growth curve for brand transformation. The company is projected to achieve net profits of 75.7 billion, 86.1 billion, and 97.3 billion yuan for the years 2026, 2027, and 2028, corresponding to PE ratios of 15.1, 13.3, and 11.8 respectively, with an initial "Buy" rating assigned [1]. Group 1: Financial Performance - For the first half of FY26 (ending September 30, 2025), the company demonstrated a stable recovery with revenue reaching 38.986 billion HKD, remaining flat year-on-year; operating profit increased by 0.7% to 6.823 billion HKD, achieving an operating profit margin of 17.5%, the highest in nearly five years; after accounting for a loss of 3.143 billion HKD from gold loan contracts, net profit attributable to shareholders was 2.534 billion HKD, also flat year-on-year [2]. Group 2: Product Structure and Growth Drivers - In FY26H1, revenue from priced jewelry grew by 9.3% to 11.39 billion HKD, accounting for 29% of total revenue, which supported overall gross margin levels; same-store sales for priced jewelry and gold jewelry in Q1/Q2 were +0.4%/+16.6% and -2.7%/+7.3% respectively [3] - Iconic product series such as "Chuanfu," "Chuanxi," and "Palace Museum" achieved total sales of 3.4 billion HKD, a significant increase of 47.8%, while high-value new products like "Hemei Dongfang" expanded successfully; collaborations with well-known IPs like "Black Myth: Wukong" and the NBA attracted younger customers, injecting new vitality into the brand [3]. Group 3: Store Network and Channel Optimization - As of the end of FY26H1, there were 5,663 retail points in mainland China, with same-store sales growing by 2.6% due to product structure optimization and rising gold prices; direct stores generated approximately 10.24 billion HKD in revenue, an increase of 8.4%, accounting for 31.8% of total revenue in mainland China, with a same-store sales performance of -3.3%/+7.6% for Q1/Q2; franchise stores reported revenue of about 21.96 billion HKD, a decrease of 5.5%, making up 68.2% of total revenue, with a same-store sales performance of 0%/+8.6% for Q1/Q2; online channels maintained strong growth, with e-commerce retail value in mainland China increasing by 27.6% year-on-year [4].