2025天猫年度消费观察：“乐意”成年度关键词

Group 1 - The core viewpoint of the article is the release of six major consumption trends by Tmall for 2025, highlighting the evolving consumer behavior among young people [1][3] - The six consumption trends identified are: Professional Players, Dressing for Persona, Long-termism, Emotional Spending, Chinese Wave, and One Item to Rule Them All [1][3] - The key consumption philosophy for this year is summarized as "willingness," indicating that young consumers prioritize their feelings in spending decisions, encapsulated in the phrase "money can't buy my willingness; I would spend thousands for my willingness" [1][3]