Xin Lang Cai Jing·2025-12-29 05:11Core Insights - The 2025 Global Cultural IP Industry Development Conference was held in Shanghai on December 27, 2025, focusing on the integration of cultural IP and technology, and awarded innovative and influential benchmark cases [1][3] - China Life Insurance's "Rui Shou Ben Ben" blind box won the "2025 Card Game Trendy IP" award, being the only financial insurance brand recognized at the event alongside renowned cultural IPs [1][3] Group 1: Event Overview - The conference aligns with the national strategy for cultural strength and aims to explore and recognize outstanding cultural IPs that embody the spirit of the times [3][8] - The evaluation criteria included six dimensions such as innovation, dissemination, and national characteristics [3][8] Group 2: China Life's Innovation - The "Rui Shou Ben Ben" blind box is based on the brand's mascot and incorporates elements from six traditional auspicious beasts, showcasing a youthful design that appeals to modern aesthetics [5][10] - The series conveys the message of "protecting the people and ensuring good fortune," effectively reaching the young consumer demographic [5][10] Group 3: Engagement and Recognition - In addition to the physical blind box, an animated short titled "Ben Teng Rui Shou" was launched, featuring young volunteers and promoting China Life's service philosophy [7][12] - The project has generated widespread engagement on social media, strengthening emotional connections with younger audiences and highlighting the brand's innovative cultural IP capabilities [7][12] - The award signifies a significant breakthrough for financial brands in achieving youthfulness through cross-industry integration, enhancing brand recognition and affinity in the young market [12]