2025广东冬季促消费暨年货节在广东阳江启幕

Core Viewpoint - The 2025 Guangdong Winter Consumption Promotion and New Year Goods Festival aims to stimulate consumer spending and economic growth in Guangdong, with a focus on local products and cultural experiences [1][3]. Group 1: Event Overview - The event is jointly organized by the Guangdong Provincial Department of Commerce and the Yangjiang Municipal Government, marking an important step in the province's consumption season activities [1]. - The festival will feature various Guangdong specialty products, allowing consumers to purchase New Year goods in a one-stop shopping experience [1]. Group 2: Promotional Activities - The Guangdong Provincial Department of Commerce announced the "Guangdong Quality Purchase" promotional campaign, set to launch on January 1, 2026, offering various consumer vouchers across four categories: automotive, home appliances, electronics, and local specialty products [1]. - The campaign will run until February 28, 2026, covering the peak consumption periods of New Year and Spring Festival [1]. Group 3: Local Initiatives - The event serves as a catalyst for local initiatives, with Yangjiang launching its own series of activities, including "Moyang Happiness Purchase" and "Yue Enjoy Warm Winter Goods Purchase Tide" [2]. - Yangjiang has also released shopping, food, and tourism maps to enhance consumer experience, highlighting 62 unique shopping spots, 15 local delicacies, and 7 premium tourism routes [2]. Group 4: Thematic Focus - The festival's theme, "Yue Flavor New Year Goods Shopping in Lingnan," includes five major promotional activities: "Enjoy Yue Purchase," "Craftsmanship Yue Products," "Aromatic Yue Flavor," "Exciting Yue Enjoyment," and "Quality Yue Travel" [3]. - Various cities in Guangdong will host unique consumption activities tailored to their local characteristics, such as Shenzhen's New Year Consumption Season and Zhuhai's themed New Year Goods Festival [3].