逛特色年货，享文旅盛宴！广东省2026年“消费帮扶新春行动”启动

Core Viewpoint - The Guangdong Province has launched the "2026 Consumption Assistance Spring Action" to stimulate consumer demand and promote local products through a series of events and initiatives aimed at enhancing collaboration between production and consumption areas [2][22][24]. Group 1: Event Overview - The launch ceremony took place on December 29 at the Guangzhou Convention and Exhibition Center, featuring a two-day "New Spring Goods Festival" with over 300 participating enterprises showcasing thousands of products [3][4][10]. - The initiative emphasizes inter-provincial collaboration to boost consumption, inviting representatives from provinces like Heilongjiang, Henan, and Xinjiang for thematic promotions [7][8]. Group 2: Activities and Initiatives - Guangdong plans to organize 15 major online and offline activities from December to March, including the "Consumption Assistance Spring Action" and various promotional events targeting government agencies, state-owned enterprises, schools, and communities [11][28][30]. - The "Three Ones" project aims to create a flagship product, boost an industry, and benefit local residents, focusing on enhancing the quality and efficiency of consumption assistance [20][22]. Group 3: Thematic Promotions - The event featured thematic promotions from various provinces, highlighting local specialties and tourism resources, such as Heilongjiang's agricultural products and Xinjiang's diverse tourism offerings [38][54][56]. - Specific products promoted include Henan's garlic and spicy powder, and Chongqing's local delicacies, showcasing the region's agricultural strengths and cultural heritage [46][62]. Group 4: Consumer Engagement - The exhibition allows consumers to experience products firsthand, with opportunities for tasting, live broadcasts, and interactive activities, enhancing consumer engagement and driving sales [78][84][95]. - The "Faraway Goodies" consumption cooperation platform was introduced to improve market access for assistance products, supporting product innovation and quality enhancement [87][89][90].