工信部品牌培育专家陈明：文明集市是内涵丰富的文商旅新业态

Core Viewpoint - The "Civilized Market" initiative in Guangdong is a new model that integrates culture, commerce, and tourism, showcasing the rich heritage of Lingnan culture while promoting local products and enhancing consumer experiences [9][10][15]. Group 1: Event Overview - The "Civilized Market" event took place from December 19 to December 28, featuring a main event and multiple sub-events across 33 counties, cities, and districts, with a total of 15 unique activities [3][4][16]. - The event attracted significant public interest, drawing both local residents and tourists to experience the diverse offerings [5][7]. Group 2: Cultural and Economic Impact - The initiative highlighted the integration of 33 counties' quality agricultural products and intangible cultural heritage, creating a vibrant marketplace that encompasses various consumer experiences [10][12][16]. - The event aimed to promote consumption and market chains while showcasing the achievements of the "Hundred Thousand Ten Thousand Project" and enhancing the local cultural atmosphere [13][15]. Group 3: Expert Insights - Professor Chen Ming emphasized the importance of interactive and participatory consumption experiences, suggesting future events could include elements like role-playing games and scenario-based activities to deepen consumer engagement with traditional crafts [21][22][24]. - The goal is to foster a greater understanding of traditional craftsmanship and cultural heritage, enhancing consumer appreciation and connection to Lingnan culture [23][25].