点燃香薰能“显字”许愿，毛孩子也有年夜饭——盒马年货节把年味玩出新花样

Core Viewpoint - Hema has launched its 2026 "New Year Goods Festival" with the theme "Go to Hema for New Year Boost," featuring a wide array of festive products and innovative AI interactions to enhance consumer experience during the holiday season [1][3][6]. Group 1: Product Offerings - Hema is offering over a thousand high-quality New Year products, including traditional items and new fun products like pet New Year dinners and scented candles [3][8]. - The festival features a variety of festive decorations and gift boxes, showcasing a blend of traditional customs and modern digital elements [1][6]. Group 2: Consumer Engagement - Hema has introduced AI interactive features, such as a local "shopping leaderboard" to display popular New Year goods in real-time and personalized gift cards with dynamic 3D covers [6][8]. - The company aims to make the process of purchasing New Year goods more enjoyable and convenient, emphasizing the importance of conveying heartfelt sentiments through gifts [3][8]. Group 3: Promotions and Discounts - Hema is running three rounds of red envelope activities on specific dates, offering additional discounts and exclusive member benefits to enhance the shopping experience [6][8]. - The company has increased the frequency of store replenishments to ensure product availability and quality during the holiday peak [8].