“2025-2026年度企业声誉十大影响因素”发布

Core Viewpoint - The report from the Communication University of China identifies the top negative factors affecting corporate reputation management in 2025 and predicts the key factors for 2026, highlighting the need for companies to enhance their reputation management strategies in response to evolving challenges and risks [1][2]. Group 1: 2025 Negative Factors - The ten negative factors impacting corporate reputation management in 2025 include operational management flaws, inadequate public opinion handling by entrepreneurs, the evolution of "black public relations" tactics, improper definitions and explanations of industry concepts, a victim mentality and zero-negative public opinion goals, confusion between information disclosure and situation reporting by listed companies, misuse of legal public relations, blind pursuit of sales conversion through false advertising, the impact of younger generations on traditional reputation management strategies, and intensified geopolitical conflicts [1]. Group 2: 2026 Predictive Factors - The ten factors predicted to influence corporate reputation management in 2026 include the introduction of the "14th Five-Year Plan" guiding reputation building, proactive macroeconomic policies creating a favorable reputation environment, improved public opinion governance systems providing institutional support, an integrated "debunking + complaint" protective model becoming an effective tool for reputation management, resonance between policy support and market benefits offering new opportunities for listed companies, increasing attention to livelihood issues complicating reputation management, the spread of irrational emotions in public opinion posing severe challenges, the dual upgrade of artificial intelligence bringing both empowerment and risks, the complex geopolitical landscape raising reputation management demands for overseas companies, and the normalization of "black swan" risks testing corporate reputation management adaptability [2][3].