家电行业深度研究：掘金欧美庭院经济 中国泳池机器人品牌加速出海

Industry Overview - Pool cleaning robots are automated devices designed to clean pool water, walls, and floors by walking autonomously within the pool. Their main advantage lies in their underwater cleaning capabilities, utilizing a combination of structural, transmission, control, and cleaning components, along with multi-sensor fusion algorithms for intelligent navigation [1] Industry Scale - The global pool market is experiencing steady growth, with the total number of pools expected to increase from approximately 32.9 million in 2024 to 39.3 million by 2029, representing a CAGR of 3.6%. Pool cleaning expenditures are projected to rise from $9 billion in 2019 to $12.9 billion in 2024, and further to $16.7 billion by 2029. The global shipment of pool robots is anticipated to reach 4.5 million units in 2024, with a market size of approximately 2.48 billion yuan and a penetration rate of 26.2%. By 2029, shipments are expected to grow to 6.6 million units, nearly a 50% increase from 2024, with cordless pool robots offering significant advantages over corded models [2] Competitive Landscape - The industry is characterized by a significant concentration of market share, with the top five manufacturers holding over 70% of the market. Companies like Maytronics are experiencing a decline in competitiveness, with their market share dropping from 48% in 2022 to 34.8% in 2024. Chinese brands are rapidly expanding internationally, leveraging technological innovation and supply chain advantages to gain market share. The market features representatives across high, mid, and low-end segments, all focusing on cordless and intelligent product iterations, though their specific strategies and depths of innovation vary [3][4] Key Players - Major Chinese players include companies like Wangyuan Technology and Yuanding Intelligent, which are recognized as leading brands in the pool robot sector. Wangyuan Technology has developed a comprehensive product matrix covering cordless, corded, and handheld pool robots, emphasizing cordless products. Yuanding Intelligent, operating under the Aiper brand, is projected to achieve revenue of approximately 3 billion yuan in 2024, making it one of the fastest-growing smart cleaning brands globally. Xingmai Innovation targets the high-end market, focusing on four core areas: intelligence, mobility, cleaning capability, and user experience. Other players like Siato focus on ODM manufacturing of pool robots, emphasizing high cost-performance products priced below $500. Additionally, companies such as Dreame Technology, Ecovacs, and Roborock are entering the pool cleaning market from the home cleaning sector [4] Investment Insights - The revolution in product capabilities is expected to drive an increase in penetration rates for pool robots, which are set to achieve rapid market growth due to enhanced economic and reliability factors. Under the trends of cordless and intelligent designs, Chinese manufacturers are building core competitiveness through rapid technological iterations and deep supply chains, positioning themselves to seize opportunities in the burgeoning industry [5]