燕舞集团用“新”破题激活文旅新动能

Core Insights - Jiangsu Province's Cultural and Tourism Department announced that Yancheng's Chinese Milu Deer Park successfully passed the national 5A tourist attraction re-evaluation, showcasing significant improvements in management, service, integration, and technology [1] - The park and the nearby Red-crowned Crane Ecological Tourism Area have seen a nearly 40% year-on-year increase in visitor numbers, with both attractions exceeding their annual revenue targets ahead of schedule [1] Group 1: Transformation and Visitor Experience - The transformation from an "ecological highland" to a "popular destination" is attributed to innovative experiences, such as the new VR experience that has doubled visitor engagement time from 1.5 hours to 3 hours, increasing secondary spending by 25% [2][3] - The introduction of the "White Crane Youth" IP and various interactive classes has enhanced visitor convenience and enjoyment, aligning with the trend of immersive tourism experiences [3] Group 2: Marketing and Brand Visibility - The effective operation of overseas social media accounts and collaborations with educational travel platforms has significantly increased brand visibility, with a live-streaming event reaching over 20 million views [3][4] - The marketing strategy has successfully elevated Yancheng's ecological brand on an international scale, driving substantial increases in actual visitor numbers [3][4] Group 3: Economic Impact and Community Benefits - The influx of visitors has led to tangible economic benefits for local businesses, with vendors reporting daily sales of nearly 4,000 yuan due to increased foot traffic [3] - Local entrepreneurs are investing in expansions, recognizing the stable customer base generated by the attractions, demonstrating the effective transformation of ecological resources into economic opportunities [3] Group 4: Operational Mechanisms - The operational success is underpinned by a market-oriented approach that emphasizes responsiveness to visitor needs and experiences [4][5] - The integration of resources and optimization of internal structures have created a collaborative operational model, enhancing efficiency and service quality [5][6] Group 5: Future Development Plans - Yancheng's future plans include a total investment of 260 million yuan to enhance infrastructure and services, aiming to establish the area as a world-class tourist destination [8][9] - The focus will also be on developing nighttime experiences and accommodations to address the "overnight economy" gap, creating a comprehensive tourism experience that encourages longer stays [8][9]