破译“它经济” ！“粤宠同行”广东宠物友好空间测评项目启动

Core Insights - The article highlights the growing trend of pet-friendly travel and the challenges pet owners face, such as transportation and accommodation issues, which often lead to frustrating experiences [1][2] - The "Yue Pet Together" project aims to systematically promote a pet-friendly ecosystem in Guangdong, supporting the high-quality development of the trillion-yuan pet economy [1][3] Group 1: Market Overview - The pet consumption market in China is projected to exceed 500 billion yuan by 2025, with a significant talent gap of one million professionals in the industry [2] - The Guangdong pet industry is becoming a new engine for consumption upgrade, with a pet ownership penetration rate of 23.5% in the Greater Bay Area and an average annual spending of over 4,000 yuan per pet [3] Group 2: Project Initiatives - The "Yue Pet Together" project includes the launch of a pet-friendly space evaluation initiative, which will cover standards for space construction, service experience optimization, and emergency support systems [3] - The project also features a "Pet-Friendly Space Collection" activity, inviting the public and businesses to contribute to the development of pet-friendly consumer spaces [3] Group 3: Emotional and Economic Drivers - The essence of the pet economy is identified as an emotional economy, with 85.7% of pet owners considering their pets as family members, driving consumption upgrades [4][5] - The majority of pet owners are from the post-80s and post-90s generations, with the post-95 demographic showing the fastest growth in online consumption [4] Group 4: Health and Nutrition Insights - Experts emphasize the importance of pet health management as a means of safeguarding family health, highlighting the need for regular check-ups and preventive measures against parasites [6][8] - Nutritional guidance for pets is also discussed, focusing on the importance of high-quality animal protein and the necessity of personalized dietary plans for pets at different life stages [7][8] Group 5: Event Highlights - The "Yue Pet Carnival" featured immersive experiences for pet owners and their pets, including a pet playground and interactive activities, reinforcing the concept of a pet-friendly environment [10][11] - The event served as a platform to connect pet owners emotionally and promote the pet-friendly philosophy, showcasing the commitment to shared joy and care for life [11]