企业家舆情处置短板、“黑公关”迭代，十大因素影响企业声誉

Group 1 - The core viewpoint of the report is the identification of the top ten negative factors affecting corporate reputation management in 2025, which include operational management flaws, inadequate public opinion handling by entrepreneurs, and the evolution of "black public relations" tactics [1] - The report predicts that the introduction of the "14th Five-Year Plan" will guide corporate reputation building in 2026, alongside supportive macroeconomic policies that create a favorable environment for reputation management [2] - The report highlights the increasing complexity of public opinion dynamics, with rising attention to livelihood issues and irrational sentiments posing significant challenges to corporate reputation maintenance [2] Group 2 - The report emphasizes the need for an integrated "debunking + complaint" protective model as an effective tool for corporate reputation management [2] - It notes that the dual upgrade of artificial intelligence in terms of both empowerment and risk will become a significant variable affecting corporate reputation [2] - The report indicates that geopolitical complexities will impose higher reputation management requirements on companies operating internationally [2]