Huan Qiu Wang·2025-12-29 07:29Core Viewpoint - China Mobile has launched the "Net Age Growth Plan," transforming the concept of "net age" into tangible value for users, enhancing customer loyalty and perception of value through continuous engagement and rewards [1][9]. Group 1: User Engagement and Loyalty - The "Net Age Growth Plan" is centered around the idea that "the longer the net age, the more trustworthy it is," promoting a long-term development path [1][3]. - The plan includes a transparent platform via the China Mobile APP for users to track and redeem their benefits, creating a visible growth trajectory [1][3]. - Users receive multiple rewards based on their net age, including monthly data packages, video memberships, and emergency services, catering to daily needs [3][7]. Group 2: Special Events and Promotions - The plan features a "Birthday Gift" that provides users with exclusive packages during their registration anniversary month, with benefits increasing as net age grows [3][6]. - Monthly "Net Age Welfare Days" offer themed flash sales for various services, allowing users to enjoy corresponding benefits based on their net age [3][6]. Group 3: Offline Activities and Emotional Connection - China Mobile has organized "Time Ladder" pop-up events in major cities, creating immersive experiences that connect users' net age with the evolution of communication technology [4][6]. - Interactive installations at these events help transform the abstract concept of net age into tangible memories, fostering emotional connections between the brand and users [6][9]. Group 4: Financial Innovations - The introduction of "Financial Benefit Loans" allows users to receive lower interest rates based on their net age, quantifying their loyalty into financial benefits [7][9]. - This initiative not only meets users' immediate financial needs but also establishes a new model of "communication credit," leveraging user behavior data for risk assessment in banking [9]. Group 5: Future Outlook - Looking ahead to 2026, China Mobile plans to enhance the value of net age through festive marketing activities, aiming to turn long-term relationships into meaningful surprises for families [9]. - The company is committed to a people-centered development philosophy, continuously improving products and services to enrich users' digital lives [9].