数字IP爆发 传媒科技与动漫游戏走向双向赋能

Group 1 - The second Media Technology Animation Game Expo and Digital Content Industry Summit opened in Chengdu, focusing on the development direction and future path of the digital content industry under the themes of AIGC and globalization [1] - The president of the China News Culture Promotion Association emphasized the deep integration and mutual empowerment between media technology and animation games, which broadens their development boundaries and strengthens the narrative of Chinese stories [1] - The deputy dean of Chengdu University’s Film and Animation College highlighted that the southwest region, with its rich cultural resources and strong industrial vitality, has become a significant growth area for the digital content industry [1] Group 2 - The CEO of Beijing Manyou Valley Information Technology Co., Ltd. discussed that game exports have become a premium path for cultural exports, and IP is emerging as a new productive force, emphasizing the importance of emotional value in IP for user engagement [2] - The "Smart Media Newborn" digital content innovation ecosystem partner plan was officially launched, along with the 2025 annual digital content innovation case collection and global investment promotion for the second Media Technology Animation Game Expo [2] - The next Media Technology Animation Game Expo is scheduled for May 2026 in Chengdu, aiming to create an integrated event for exhibitions, forums, project matchmaking, and interactive experiences to promote deep integration and cooperation in technology, content, investment, and talent [2]