Huan Qiu Wang·2025-12-29 07:48Core Insights - The article highlights the launch of China Mobile's "Mobile Love Shopping" digital lifestyle mall, which aims to provide a simpler and more engaging shopping experience for consumers amid the overwhelming options available during the New Year shopping season [1] Group 1: Product Features - "Mobile Love Shopping" integrates an AI bean reward system that allows users to accumulate AI beans through daily spending and participation in platform activities, which can be redeemed for various benefits such as discounts and popular video memberships [2][3] - The platform offers a unique "1 AI bean unlocks N benefits" feature during the Double Eleven shopping festival, enabling users to participate in multiple activities with minimal investment [2] Group 2: Service Offerings - The service covers eight major life scenarios: clothing, food, housing, transportation, healthcare, education, entertainment, and elder care, enhancing convenience and efficiency in daily life [3] - The platform provides a range of services, including multi-tiered laundry discounts, online group buying, one-stop hotel booking, and comprehensive travel care, making everyday life easier for users [3] Group 3: User Engagement - The "Mobile Love Shopping" mall aims to create a continuous feedback ecosystem, integrating resources from major state-owned enterprises and leading internet platforms to ensure quality and uniqueness [5] - Upcoming promotional activities, such as the "New Year Gift" campaign, will further engage users with interactive scenarios and low participation thresholds, enhancing the overall shopping experience [5]