新华财经丨“单车”胜“赛车” 室内能“划船”——“AI+体育”让运动更有趣

Core Insights - The article highlights the integration of AI and virtual reality in sports, enhancing user experience and making sports more engaging and accessible to the public [2][5][8]. Group 1: Company Developments - Ledong Tianxia (Beijing) Sports Technology Co., Ltd. has evolved its product offerings from traditional fitness equipment to include smart rowing machines, simulated skiing, archery, and football, all enhanced by AI and virtual reality technologies [5][7]. - The company aims to transform sports from a task to an enjoyable competition, making it more appealing to the general public [8][9]. - The introduction of AI-driven features allows for personalized exercise recommendations and data connectivity, enabling virtual competitions and enhancing user engagement [7][15]. Group 2: Industry Trends - The Chinese government has prioritized sports as a national strategy, aiming to elevate the sports industry to a scale exceeding 7 trillion yuan by 2030 [7][12]. - The combination of AI and sports is expected to drive the upgrade of traditional sports manufacturing, creating higher value products and enhancing the overall industry landscape [13][15]. - The rise of smart venues and unmanned gyms indicates a growing trend towards technology integration in the sports sector, with future events like virtual sports competitions projected to significantly impact the industry [16].