温情守护城市“烟火气” 上海银行以“金融+非金融”服务筑牢民生底线

Group 1 - The core concept of Shanghai Bank is to enhance the quality of life through financial services, focusing on three main areas: elderly care, daily consumption, and livelihood security [1] - The bank is committed to "technology for good," planning to launch a smart service system supporting complete Shanghai dialect interaction by November 2025 to address communication challenges for the elderly [1] - The "Silver Shield" system has been implemented to combat telecom fraud, resulting in an almost 80% reduction in fraud cases among elderly clients in Q3 compared to Q2, successfully protecting 41 elderly customers and intercepting 1.7004 million yuan in fraudulent funds by the end of September [1] Group 2 - Shanghai Bank has established over 300 "Beautiful Life Studios" across the city, transforming bank branches into community cultural service stations offering courses in English, painting, and collaborating with Shanghai Senior University to meet the educational and recreational needs of the elderly [1] - The bank actively supports national consumption promotion policies, being one of the first banks in Shanghai to launch a digital coupon service for home appliances, allowing consumers to redeem discounts through mobile banking apps [1] - In the construction of the livelihood security system, Shanghai Bank has partnered with municipal medical insurance departments since 1998, establishing a "Bank-Medical Direct Link System" in 2008 for nationwide medical settlement [2] - Since 2003, the bank has managed housing repair funds, implementing a "three-review" system to standardize fund usage, currently providing fund custody services for over 3,000 residential communities in the city [2]