2024年韩国网络漫画产业销售额连续两年超过2万亿韩元

Core Insights - The South Korean webtoon industry is projected to continue its strong growth in 2024, with total revenue exceeding 2 trillion KRW for the second consecutive year, amounting to approximately 13.97 billion USD [1][2] Revenue Growth - In 2024, the South Korean webtoon market generated 2.286 trillion KRW, representing a 4.4% increase from the previous year's revenue of 2.189 trillion KRW [1][2] - Since the government began compiling official statistics in 2018, the industry has shown steady growth, with sales rising from 379.9 billion KRW in 2017 to over 1 trillion KRW in 2020, and surpassing 2 trillion KRW for the first time in 2023 [1][2] Export Markets - Japan remains the largest export market for South Korean webtoons, accounting for 49.5% of total exports, followed by North America (21.0%), China (13.0%), Southeast Asia (9.5%), and Europe (6.2%) [1][2] - Online transmission rights constitute 84% of total export revenue, while the shares for publishing rights and derivative work licenses are relatively small [1][2]