蜜雪集团荣获“金骏马行业领军企业奖”

Group 1 - The core viewpoint of the article highlights that Mixue Group has been recognized as a leading enterprise in the industry, winning the "Golden Horse Industry Leader" award at the 2025 Securities Market Annual Conference [1] - Mixue Group is the largest fresh beverage company globally, adhering to the "high quality and affordable" philosophy, and has restructured the industry's cost structure and business model through its integrated competitiveness of "supply chain + brand IP + store operations" [1] - In the capital market, Mixue Group successfully listed on the Hong Kong Stock Exchange in March 2025, setting a record for oversubscription and achieving the highest market value in the industry [1] Group 2 - In the first half of 2025, Mixue Group achieved a revenue of 14.87 billion yuan and a net profit of 2.72 billion yuan, representing year-on-year growth of 39.3% and 44.1% respectively [1] - The supply chain of Mixue Group covers six continents and 38 countries, with 100% of core beverage ingredients produced in-house, and a distribution network that reaches over 300 prefecture-level cities, ensuring 90% of county-level areas can be reached within 12 hours [1] - The brand culture operation of Mixue Group has established a strong influence through its iconic "Snow King" IP, enhancing emotional connections with young consumers via diverse collaborations, immersive themed stores, and engaging content on short video platforms [1][2]