Nan Fang Du Shi Bao·2025-12-29 08:11Group 1 - JD's quality dining brand, Qixian Xiaochu, has officially launched a nationwide partner recruitment plan, focusing on key regions including Beijing-Tianjin-Hebei, Yangtze River Delta, and Pearl River Delta [1][3] - The first store of Qixian Xiaochu has opened in Harbin, with new stores set to debut in cities like Shenzhen, Guangzhou, Shanghai, and Tianjin in January 2026, aiming to complete its layout in all first- and second-tier cities within the same year [1][3] - Qixian Xiaochu emphasizes "fresh stir-fry, transparent ingredients, and kitchen live streaming" as its core initiatives, with pricing around 10-20 yuan [3] Group 2 - The brand has successfully opened 30 stores in Beijing, covering major areas within the Fifth Ring Road, and recently held a promotional event that led to a daily order volume exceeding 20,000 in the Beijing area [3] - The promotional activity not only attracted significant consumer interest but also boosted the delivery orders of nearby quality restaurants by nearly 10% in some business districts [3] - The partner recruitment model will provide a mature supply chain system, smart kitchen equipment, and unified food safety and operational management standards, while partners will be responsible for local operations [3]