Nan Fang Du Shi Bao·2025-12-29 08:21Group 1 - The core point of the article is that JD's quality dining brand, Qixian Xiaochu, has officially launched a nationwide partner recruitment plan, focusing on key regions such as Beijing-Tianjin-Hebei, the Yangtze River Delta, and the Pearl River Delta [2][3] - Qixian Xiaochu has opened its first store in Harbin and plans to launch new stores in cities like Shenzhen, Guangzhou, Shanghai, and Tianjin in January 2026, aiming to complete its layout in all first- and second-tier cities in China within the same year [2] - The brand emphasizes three core initiatives: fresh cooking, transparent ingredients, and live kitchen broadcasts, with pricing set around 10-20 yuan [2] Group 2 - The partner recruitment will focus on major cities including Beijing, Tianjin, Shanghai, Suzhou, Hangzhou, Guangzhou, Shenzhen, Foshan, Dongguan, Zhuhai, and Zhongshan, providing a mature supply chain system and smart kitchen equipment [3] - Qixian Xiaochu has successfully opened 30 stores in Beijing, covering major areas within the Fifth Ring Road, and a promotional event led to a daily order volume exceeding 20,000 in the Beijing area [2] - The promotional activity also positively impacted nearby quality restaurants, increasing their delivery orders by nearly 10% in some business districts [2]