懂车帝“去玩车”兴趣社区上线

Core Insights - The launch of the "Go Play Car" interest community by Dongche Emperor aims to create an inclusive platform for car enthusiasts, focusing on racing, off-roading, and motorcycling [1][2] - The community is part of a broader initiative to promote car culture in China, targeting a significant increase in participation by 2026, with goals of "100,000 people on the track and 1 million in the mountains" [1][4] Group 1 - The "Go Play Car" interest community integrates team play, route planning, and interaction among car enthusiasts, providing a comprehensive service for users [1][4] - The community is designed to lower barriers to entry for car enthusiasts, moving beyond niche circles to make car-related activities accessible to all car owners [2][4] - Dongche Emperor's content and product VP reported a daily reading volume of over 310 million for car-related content on Douyin and the Dongche Emperor app, with a 125% increase in daily search volume [1][2] Group 2 - The community will feature a tiered growth path for users, including beginner activities led by community leaders and advanced plans for aspiring racers [4] - The platform will offer a collection of tested driving routes and exclusive guides, with 90 popular routes in six major cities already available [4][5] - Future plans include expanding user participation, enriching route resources, and enhancing the activity system to support the development of automotive culture [5]