山东推进“文旅＋百业”，让诗和远方触手可及

Core Insights - The cultural and tourism industry in Shandong is a vital engine for economic growth, showcasing a "multiplier effect" that enhances domestic demand and drives economic development [1] - From January to October this year, Shandong received 860 million domestic and international tourists, marking a 10.5% year-on-year increase, with total tourism revenue reaching 1,066.57 billion yuan, up 11.2% year-on-year, setting a new record [1] Group 1: Industry Development - Shandong has been deepening the integration of culture and tourism since the 14th Five-Year Plan, emphasizing high-quality development and the industry's significant role [1] - The province is implementing a "cultural tourism + various industries" integration strategy, leading to the emergence of new projects and business models [1][2] - The "Qilu No. 1" tourist train has been launched, offering affordable travel packages that combine train tickets, scenic spots, and hotel discounts, achieving an average occupancy rate of 141.5% within the first month [3] Group 2: Innovative Projects - The "Learning from Me" exhibition featuring Qi Baishi's works has been launched, integrating traditional art with technology to create an immersive experience, marking a significant cultural tourism project in Shandong [2] - Shandong has introduced various specialized plans focusing on rural tourism, leisure vacation tourism, marine tourism, and industrial heritage, fostering new scenarios and business models in cultural tourism [4] Group 3: Ticket Economy - The concept of "ticket root economy" has emerged, transforming traditional tickets into tools for linking diverse consumption scenarios, enhancing the overall consumer experience [5] - During the Jay Chou concert in Jinan, ticket holders enjoyed various discounts across multiple sectors, leading to over 1 billion yuan in tourism consumption and a 446% increase in ticket sales compared to the previous year [5] - Shandong's government has launched initiatives to strengthen the "ticket root economy," including special discounts for ticket holders and the establishment of a "ticket root economy merchant alliance" to promote collaborative consumption [6]