“绿茶+金融”双向奔赴，日照绿茶集团35°Tea烟台路店开业

Core Viewpoint - The opening of the 35°Tea store in the Rizhao International Financial Center marks a significant step in integrating tea culture with financial innovation and night economy development, enhancing the local tea industry's growth potential [1][5]. Group 1: Brand Development - 35°Tea, a tea beverage brand under the state-owned Rizhao Green Tea Group, has been steadily expanding its market presence since the opening of its first store in Wanpingkou in August 2024 [5]. - The brand aims to innovate and modernize Rizhao green tea, introducing new products such as the first warm beer made with Rizhao red tea and various festive gift boxes [3][9]. Group 2: Unique Business Model - The store operates on a dual empowerment model of "green tea industry + Rizhao finance," featuring a smart tea beverage system that produces drinks in 8 seconds, catering to the fast-paced lifestyle of younger consumers [7]. - The 200 square meter store transforms into a night salon space, offering diverse activities such as reading, movie screenings, music performances, and social gatherings, establishing itself as a new cultural landmark in the city [7]. Group 3: Product Innovation - The brand is continuously launching new tea derivatives, including tea masks and collectible tea cards, while achieving a significant increase in the utilization of summer and autumn tea leaves [9]. - The first batch of 20 tons of green tea beer sold out instantly, showcasing the brand's ability to attract a younger audience with innovative products [9]. Group 4: Future Plans - The group plans to implement the "Three Tea Coordination" development strategy, expanding 35°Tea's presence nationwide during the 14th Five-Year Plan, with a focus on high-end markets in the Beijing-Tianjin-Hebei region [10]. - The company aims to integrate tea tourism into its business model, promoting Rizhao tea across the country and ensuring shared value for tea farmers and enterprises [10].