They said what? – the most-read interviews on Just Drinks in 2025

Group 1: Industry Trends - The drinks industry has faced challenges over the past year, prompting discussions with senior executives from both established and emerging companies to understand their strategies [1] - There is a noted shift in consumer behavior towards convenience, with a growing interest in functional beverages, indicating potential growth opportunities in this segment [3] Group 2: Company Insights - Diageo's luxury spirits division remains optimistic about demand despite a recent weakening, highlighting the resilience of the premium segment [2] - Suntory Global Spirits is focusing on identifying growth opportunities within a declining spirits market, aiming to leverage specific market segments [4] - Tenzing's co-founder emphasizes the role of Heineken's investment in enhancing the UK energy-drinks business, suggesting a strategic partnership for growth [6]