8分钟纪录片刷屏！usmile笑容加联合多方“移山”，守护老年人口腔尊严

Core Viewpoint - The documentary "Goodbye, Old Teeth" created by usmile and Southern Weekend has sparked widespread discussion on social media, challenging the misconception that tooth loss is a natural part of aging in China [1][3]. Group 1: Industry Insights - The fourth national oral health epidemiological survey indicates that over 260 million people in China are aged 60 and above, with a dental caries rate of 98.0% among those aged 65-74 and an overall tooth loss rate of 84.7%, reaching 85.4% in Northeast China [3]. - Many elderly individuals endure dental issues silently due to a reluctance to seek treatment, often stemming from financial concerns and a desire not to burden their children, leading to a deterioration in oral health [3][5]. Group 2: Company Initiatives - usmile promotes a "prevention over treatment" philosophy in oral health and has collaborated with four dentists from Northeast China to launch an oral health awareness campaign [5]. - The campaign includes home visits by dentists to educate elderly patients on proper dental care and to dispel myths about aging and dental health, emphasizing the connection between tooth loss and poor habits or systemic diseases [5][7]. Group 3: Social Impact - The documentary has generated significant social engagement, with many viewers sharing personal stories and practical dental care tips, encouraging families to prioritize oral health check-ups for their elderly members [5][7]. - This initiative transcends mere health education, fostering communication between healthcare professionals, brands, and the public, while usmile demonstrates its social responsibility by focusing on the often-overlooked elderly demographic [7].