Jin Rong Jie Zi Xun·2025-12-29 09:17Core Insights - JD Jiaobao launched a significant year-end promotion from December 25 to 27, offering a 20% discount across all stores in Hong Kong, which successfully stimulated local consumer spending [1][3] - Daily sales during the event doubled compared to the previous period and increased by 150% year-on-year, showcasing the brand's strong market presence [1][5] Sales Performance - Key categories such as grains, oils, fresh produce, and daily necessities saw explosive growth, with JD's private label products like Seven Fresh paper towels and dumplings being particularly popular [1][5] - The 5KG Long Pearl rice became a best-seller, achieving sales 15 times higher than usual, indicating strong consumer preference for high-quality and cost-effective products [5][7] Consumer Behavior - The promotion attracted a large number of shoppers, with long queues in various sections of the store, reflecting the high demand for affordable products [3][5] - Many consumers noted that prices were significantly lower than competitors, with some canned goods being over 30% cheaper than those at major retailers [3] Supply Chain Advantage - The success of the promotion is attributed to JD's robust supply chain, which ensures product freshness and quality while minimizing costs, allowing for competitive pricing [5][7] - The event not only met the holiday shopping needs of consumers but also reinforced JD Jiaobao's market position in Hong Kong [5][7] Future Outlook - JD Jiaobao aims to continue leveraging its supply chain advantages to cater to local consumer demands, planning to introduce more promotions and quality products to enhance the shopping experience [7]