Core Insights - The "Shanhe Universe Plan" launched by Feiyang International Holdings Group and China Youth Daily demonstrates the market potential of the "cultural tourism + trendy play" model, marking a clear transition from a traditional cultural tourism service provider to a cultural consumption platform [1] Group 1: Key Highlights of the Event - The "Shanhe Youth" card series achieved over 50 million yuan in excess subscriptions, indicating strong short-term revenue growth potential [2] - The auction of signed cards reached prices of 5,700 yuan, 10,000 yuan, and 11,000 yuan, reflecting high consumer willingness to pay for "cultural + rights" products [2] - The event secured partnerships with top IPs and received official recognition, enhancing resource integration and reducing compliance risks [2][3] Group 2: Market Positioning and Trends - The card market is expanding at a compound annual growth rate of 56.6%, projected to reach 35 billion yuan by 2026, with high profit margins [5] - Feiyang Group's focus on "local culture + tangible rights" positions it well in a structurally evolving market, filling gaps left by traditional players [5] - The company's 25 years of experience in the cultural tourism sector provides a competitive edge through resource integration and operational capabilities [5] Group 3: Investment Value Exploration - Short-term revenue growth is expected from the 50 million yuan in excess subscriptions, with a projected profit contribution based on a 30% net profit margin [7] - Mid-term growth will be driven by the expansion of IP series and a nationwide sales network, supported by partnerships with distributors and travel agencies [8] - Long-term potential includes the development of the "Shanhe Universe" into a national cultural IP, with a valuation shift from PE to PS metrics, potentially increasing valuation by 3-5 times [9]
5000万超额认购引爆350亿赛道！飞扬集团「山河宇宙计划」背后的投资逻辑与长期价值