Zhong Guo Xin Wen Wang·2025-12-29 10:29Core Viewpoint - The seminar on the international dissemination of traditional Chinese medicine (TCM) culture, centered around the documentary "Four Seas TCM," highlights the importance of TCM's global outreach and its potential for cultural and economic development [3][4]. Group 1: Event Overview - The seminar titled "Building a New Path for International Dissemination of TCM Culture - Results of Season One of 'Four Seas TCM'" was held in Beijing on December 19 [3]. - The event featured prominent guests from policy research, media, data, academia, and industry, discussing the documentary's success and the core issues surrounding the global development of TCM [3]. Group 2: Key Insights from Speakers - Xu Wei, Chairman and CEO of Phoenix TV, emphasized that the internationalization of TCM is both a historical mission and a contemporary necessity, showcasing the dual benefits of brand promotion and cultural dissemination through quality content [3]. - Experts from the National Radio and Television Administration discussed innovative paths and practical values of the documentary in empowering TCM's international dissemination [3]. Group 3: Documentary Details - The documentary "Four Seas TCM," co-produced by Phoenix TV and Dong'e Ejiao, consists of 12 episodes and was meticulously produced over a year, set to air globally starting November 1, 2025 [4]. - The documentary has garnered significant attention, achieving over 2.6 billion interactions online, establishing a new benchmark for the international dissemination of TCM [4].