做咖啡、卖盲盒，人形机器人“实操派”寻找自己的“秀场”

Core Insights - The article discusses the emergence of "embodied intelligence" companies, particularly focusing on the operational model of the company Zhi Ping Fang, which has opened a robot-operated coffee shop in Beijing, aiming to enhance brand exposure and public engagement with robotics [1][4]. Group 1: Business Model and Operations - Zhi Ping Fang has launched a robot coffee shop named "Zhi Mo Fang" in Beijing's Chaoyang Park, featuring two humanoid robots that prepare coffee for customers [1][4]. - The robots can complete the coffee-making process in approximately 1.5 minutes, but human staff are still required for tasks such as customer interaction and replenishing supplies [4][6]. - The company plans to establish 1,000 "Zhi Mo Fang" locations across China within three years, targeting tourist spots, commercial areas, and cultural venues [4][6]. Group 2: Market Strategy and Consumer Engagement - The initiative is a collaboration between Zhi Ping Fang and the Chaoyang District Cultural and Tourism Bureau, aiming to showcase the practical applications of humanoid robots in public settings [6]. - The business model includes direct sales of robots to operators or revenue-sharing partnerships with businesses [6]. - The company aims to leverage the novelty of humanoid robots to provide emotional value and enhance consumer experience, despite concerns about the sustainability of public interest [7][8]. Group 3: Challenges and Future Outlook - The company acknowledges that public exposure may reveal product issues, but views real user feedback as an opportunity for rapid product iteration and improvement [8]. - Zhi Ping Fang recognizes the long-term nature of the embodied intelligence sector, emphasizing the need for patience and confidence in technology development [8].